Ann Carden has spent over four decades mastering business growth, marketing, and personal branding. As the founder of Expert In You, she helps entrepreneurs, consultants, and experts build seven-figure businesses by attracting high-ticket clients and positioning themselves as industry authorities.
In this interview on Success, Motivation & Inspiration, Ann shares proven strategies that viewers can apply immediately to elevate their businesses, increase revenue, and establish themselves as the go-to experts in their fields. If you’re a business owner, consultant, coach, or speaker looking to scale your business strategically, this episode is packed with insights designed for you.
Leaving Corporate & Building a Multi-Business Empire
How Ann Carden Started & Scaled Her First Business
Ann Carden’s journey into entrepreneurship began out of necessity. She left a corporate career to be a stay-at-home mom but quickly realized she needed to generate income. This challenge led her to start her first business from scratch, and she grew into a global company before the internet existed.
Her story proves that success comes from leveraging your skills, solving real problems, and structuring a business for growth.
Lessons from Building & Selling Five Businesses
For viewers who dream of starting, scaling, and selling a business, Ann emphasizes:
- The importance of systems and automation in making a business attractive for acquisition.
- How to ensure a business runs without the owner, allowing for a smooth transition to new ownership.
- Different exit strategies—selling independently through networking or using a broker.
If you’re considering selling your business in the future, Ann’s insights will help you build it correctly for a profitable exit.
Creating Million-Dollar Offers & Attracting High-Ticket Clients
Why Most Entrepreneurs Struggle to Scale
One of the biggest mistakes business owners make is undervaluing their expertise. Ann teaches that instead of selling low-ticket products or services, experts should package their knowledge into high-ticket programs that have a greater impact on their clients.
Key takeaway: If you’re struggling to scale, your pricing and offer structure may be the problem.
How to Structure a High-Ticket Offer
Ann teaches a simple but powerful formula:
- Focus on premium pricing: Instead of chasing hundreds of small clients, sell to a few high-value clients.
- Position yourself as the #1 choice: Your credibility and branding must reflect the value you provide.
- Simplify your offer: Create a repeatable system that delivers results consistently.
One of Ann Carden’s clients was charging $4,000 for a service that wasn’t gaining traction. She helped reposition it as a $25,000 premium offer, and within one weekend, that client closed $80,000 in sales.
This is a game-changing strategy for viewers looking to increase their revenue without working more hours.
Branding & Positioning: Becoming the Go-To Expert in Your Industry
The Foundation of an Effective Brand
Ann Carden warns against the common mistake of investing in branding too soon. She explains:
- Branding should support a proven offer—not come first.
- Many business owners waste money on marketing before refining their core messaging and value proposition.
- Authenticity is key—fake success (rented luxury cars, exaggerated claims) doesn’t build sustainable trust.
Why Every Expert Needs a Book
Ann encourages entrepreneurs to write an “Expert Book”, designed to:
- Establish authority in the industry.
- Attract premium clients by addressing their biggest pain points.
- Serve as a powerful marketing tool that leads prospects into high-ticket services.
Ann has helped numerous clients write, publish, and market books that generate leads and solidify their credibility. If you’ve been considering writing a book, her advice can help you turn it into a business asset rather than just another project.
Speaking & Hosting Events to Skyrocket Revenue
Speaking Your Way to $100K Days
For viewers looking to increase their income through public speaking, Ann shares how to:
- Host your own events (live or virtual) and sell high-ticket offers.
- Curate the right audience—fill the room with potential high-value clients.
- Deliver massive value while seamlessly transitioning into a sales opportunity.
Ann Carden’s event strategy helped her generate $60K in a single day—and she teaches others how to do the same.
How to Make Keynote Speeches More Effective
Many speakers struggle to convert their audience into paying clients. Ann explains that a high-converting keynote should:
- Address real pain points that the audience is facing.
- Provide an immediate, actionable takeaway that delivers quick wins.
- Go beyond motivation—create transformation that builds lasting trust.
Ann’s insights will help you position yourself as a high-value expert rather than just another motivational voice if you’re a speaker looking to land higher-paid opportunities.
Mastering LinkedIn for Business Growth
How to Use LinkedIn for High-Ticket Sales
Ann has built a strong presence on LinkedIn, and she teaches a proven method for attracting premium clients:
- Host live events and interviews to engage with high-value prospects.
- Publish content that solves problems rather than just self-promotion.
- Leverage LinkedIn’s newsletter and video features to stay visible.
Ann provides an easy-to-follow strategy for viewers who have struggled with LinkedIn to start seeing results quickly.
Top LinkedIn Mistakes Professionals Make
Many business owners fail on LinkedIn because they:
- Position themselves as a job-seeker rather than a solution provider.
- List too many services, making them seem unfocused.
- Focus on themselves instead of their audience’s problems.
Ann’s advice: Make your LinkedIn profile about the client, not about you.
Scaling with Business Retreats & Exclusive Masterminds
The Power of High-Level Retreats
Ann hosts luxury business retreats where entrepreneurs:
- Work one-on-one with her to refine their business models.
- Receive professional branding & media assets (photos, interviews, etc.).
- Network with like-minded high achievers.
These intimate retreats offer a transformational experience that helps entrepreneurs accelerate their business growth.
Should You Host Your Own Retreat?
While Ann Carden doesn’t plan retreats for clients, she helps them structure and market their high-value events.
If you’re considering hosting a retreat, she advises:
- Ensure it aligns with your business goals.
- Focus on providing massive value, not just networking.
- Partner with a professional event planner to handle logistics.
Final Thoughts: How Ann Carden Can Help You Scale
Ann Carden has helped hundreds of professionals increase their businesses by millions through premium positioning, branding, and high-ticket sales strategies.
If you feel stuck in your business, her advice is simple:
- Identify the biggest bottleneck holding you back.
- Stop investing in marketing until you have an offer that converts.
- Work with an expert who can provide clarity and a proven roadmap.
If you’re ready to attract premium clients, build authority, and scale to seven figures, Ann Carden is the expert to help you make it happen.