Many businesses rely heavily on paid advertising to scale in today’s digital landscape. But what if you could grow without spending another dime on Facebook ads? Sandra Kokotovic, co-founder of SnapAdvantage, has mastered leveraging digital assets to help biohacking and wellness brands thrive—without being at the mercy of Meta’s unpredictable ad policies.
Sandra Kokotovic shares her journey, marketing strategies, and invaluable insights for business owners looking to scale, in this Success, Motivation & Inspiration interview with M. Curtis McCoy.
From E-Commerce Entrepreneur to Digital Marketing Leader
Sandra Kokotovic didn’t start out as a marketing expert—she was an e-commerce entrepreneur who learned digital marketing out of necessity. After scaling multiple businesses to seven figures, she and her husband Serge faced a harsh reality in 2019: Facebook shut down their ads, instantly wiping out 80% of their revenue.
Rather than giving up, she pivoted. This moment of crisis led her to focus on building owned digital assets—email lists, SMS marketing, social media audiences, and content strategies that would allow businesses to thrive without being utterly dependent on paid ads.
Now, through SnapAdvantage, she helps biohacking and wellness brands do the same.
Why Biohacking and Wellness? A Passion-Driven Niche
Sandra and her team at SnapAdvantage work with various brands, but biohacking and wellness businesses have become their specialty.
The agency is a preferred partner for Upgrade Labs, a company owned by renowned biohacking expert Dave Asprey. Sandra’s deep understanding of digital marketing and her passion for health and wellness made this a natural fit.
Scaling to $4 Million in 6 Months: The Strategy Behind Rapid Growth
Sandra and her husband have a track record of helping businesses scale fast—some from zero to $4 million in just six months. But she emphasizes that it’s not just about spending more on ads. Instead, her strategy revolves around creating an ecosystem of digital marketing assets.
The Key Components of This Growth Strategy:
- Email Marketing & SMS Lists – Direct customer communication without relying on ad platforms.
- Social Media Presence – Building audiences on TikTok, Pinterest, and Instagram platforms.
- SEO & Organic Traffic – Establishing brand authority and attracting customers without constant ad spend.
- Conversion Optimization – Ensuring every lead and visitor is maximized for potential revenue.
- Paid Ads as a Supplement, Not a Crutch – Using ads strategically while having backup marketing systems in place.
This multi-channel approach creates resilience, so businesses can keep scaling even if their ad accounts are suspended or become too costly.
Marketing Myths: Why ‘A Good Product Sells Itself’ is a Lie
One of the biggest marketing myths Sandra hears from entrepreneurs is:
“If my product is good, it will sell itself.”
She disagrees—strongly.
The Reality:
- Having a great product is just the starting point.
- You still have to capture attention—the most expensive commodity in today’s digital world.
- Even top brands spend millions on marketing. If they need it, so do you.
“If you’re not actively marketing your product, you just hope people will magically find it. Hope is not a strategy,” she says.
Choosing the Right Clients: Who Should Work with SnapAdvantage?
While Sandra is passionate about helping businesses grow, she’s selective about who she works with. Her ideal clients are businesses that:
- Are already making $2M–$5M per year and want to scale to $10M+.
- Understand that marketing requires investment and aren’t looking for a “Hail Mary” miracle.
- Can make quick decisions instead of wasting time on minor details.
- Are open to new strategies and willing to let experts do what they do best.
She typically doesn’t work with startups—unless they are well-funded or have experienced founders who understand the growth process.
Living the Digital Nomad Life: Running a Business from 50+ Airbnbs
Sandra and her husband don’t just teach digital marketing—they live it.
After realizing they could work from anywhere, they embraced the digital nomad lifestyle, living in over 50 Airbnbs across Thailand, Bali, Portugal, Croatia, and more.
At first, she was hesitant to tell clients that she was working remotely—worried they might not take her seriously. But she soon realized that serious business owners only care about results.
“People don’t care where you are—they care about what you can do for them,” she says.
Final Advice: Stop Waiting for Permission to Succeed
Sandra’s biggest piece of advice? Stop waiting for permission.
Many business owners sit on great ideas, waiting for the perfect time, funding, or approval. Instead, she encourages entrepreneurs to:
- Take massive action.
- Find experts who can help them scale.
- Invest in systems that provide long-term growth.
If you’re an entrepreneur looking to break through plateaus and scale to the next level, Sandra and her team at SnapAdvantage might be the perfect partner.
Get in Touch with SnapAdvantage
Want to learn how Sandra can help you grow your business without relying on ads?
📞 Schedule a Free Discovery Call
🌎 Visit SnapAdvantage
📩 Connect on Social Media
Are You Ready to Scale?
If you’re stuck in the cycle of spending more on ads without getting the results you want, maybe it’s time for a new approach. Sandra Kokotovic has proven that you can grow faster, smarter, and more profitably with the right digital assets and strategies.
So, are you ready to take your business to the next level? 🚀