Welcome back to Success, Motivation & Inspiration! Seb Brantigan is a digital marketer, speaker, and author. Seb co-founded DBSS Digital, a company dedicated to helping businesses scale using automation and advanced marketing systems. Whether you’re a coach, consultant, or business owner looking to grow from six to seven or even eight figures, Seb’s insights will provide valuable guidance.
Who Is Seb Brantigan, the “Britpreneur”?
Seb Brantigan, often known as the Britpreneur, earned his nickname while attending marketing and business conferences in the U.S. The name stuck with him and eventually became the core of his brand identity. Through his lead generation and business automation work, Seb has established himself as a thought leader in digital marketing.
DBSS Digital – The Marketing Experts
DBSS Digital specializes in helping service-based business owners—particularly those in coaching, consulting, and mentoring industries—scale their businesses effectively. Their ideal clients:
- Are already generating at least $5,000 per month in revenue.
- Have a proven offer but struggle to generate leads consistently.
- Are looking to automate and scale their marketing efforts.
- Want to grow from six figures to seven or eight figures through paid advertising and automation.
The Core Problems DBSS Digital Solves
Seb Brantigan and his team focus on solving two major pain points for their clients:
- Lead Generation Challenges:
Many businesses excel in their craft but remain the “world’s best-kept secret.” DBSS Digital helps them generate consistent quality leads through Facebook and Instagram advertising. - Scaling Challenges:
Even businesses that are doing well organically often find that growth is slow. DBSS Digital helps by implementing scalable marketing systems that bring in potential clients daily.
The Importance of Automation in Scaling Businesses
One of Seb’s key strategies involves leveraging marketing automation to optimize time, revenue, and profits. Automation ensures that businesses can:
- Follow up with leads automatically via email and text.
- Track customer interactions to identify hot leads.
- Optimize communication channels, including WhatsApp follow-ups, which are gaining traction in markets like the UK and UAE.
Paid Media vs. Organic Growth
Seb emphasizes the difference between paid and earned media. While organic growth methods (such as referrals and content marketing) can work, they are often slow and inconsistent. Paid media, on the other hand, offers predictable and scalable lead generation.
Client Success Story: Real Estate Training Business
Seb Brantigan shared a compelling success story of how DBSS Digital helped a real estate wealth and business training company scale from six figures to seven. The company had an excellent offer and sales team but struggled with consistent lead flow. By implementing Facebook advertising and advanced automation, Seb’s team helped them:
- Increase event attendance through optimized reminders and follow-ups.
- Set up seamless webinar sequences to drive conversions.
- Track engagement and target the right audience through behavioral tracking.
The DBSS Digital Client Qualification Process
DBSS Digital ensures they work with the right businesses through a pre-screening call. This call dives into:
- The business’s core offer and current sales performance.
- Their experience with paid advertising.
- Their ability to handle an influx of leads.
Seb believes in setting clear expectations. Most clients see results within three months, with the first month focusing on setup and data collection, the second on optimization, and the third on scaling.
AI in Digital Marketing
Seb Brantigan highlights the growing role of AI (Artificial Intelligence) in digital marketing. His team uses AI tools within CRM platforms like Go High Level to:
- Generate marketing copy faster.
- Automate client communication.
- Track lead engagement more efficiently.
However, Seb emphasizes fine-tuning AI-generated content to ensure it aligns with brand messaging and resonates with the target audience.
Why Hiring an Expert Matters
Learning and implementing marketing strategies alone can be costly and time-consuming. Seb advises businesses to hire experts who understand the nuances of paid advertising and automation. This approach helps maximize ROI and prevents wasted ad spend on trial-and-error strategies.
Next Steps for Interested Businesses
If you’re an entrepreneur or business owner looking to scale, DBSS Digital offers a free discovery call where they assess your current marketing efforts and suggest actionable improvements. As a bonus, Seb offers a free marketing audit of your website, advertisements, or email sequences.
Seb Brantigan left us with a crucial piece of advice:
“Simplify your offer and focus on what works. Business success comes from having a clear, targeted message and automating your processes to reach more people effectively.”
Take your business to the next level with paid advertising and automation.
Top Actionable Tips to Scale Your Business with Paid Advertising and Automation
Implementing the right marketing strategies can make all the difference in growth business from six to seven figures (or beyond), Here are some powerful, actionable tips from digital marketing expert Seb Brantigan that you can apply immediately to start scaling effectively.
1. Ensure Your Offer Is Proven Before Investing in Paid Ads
Before investing in paid media, ensure your product or service sells organically. If you already convert visitors into customers through referrals or organic methods, you’re ready to scale with ads.
2. Automate Lead Follow-Ups to Maximize Conversions
Set up automated email and SMS sequences to engage with leads the moment they enter your funnel. Use tools like Go High Level to send reminders, nurture leads, and ensure no opportunity is missed.
3. Focus on Paid Advertising for Faster Growth
While organic methods are valuable, they can be slow. Leverage Facebook and Instagram ads to generate steady leads, test offers quickly, and reach your ideal audience at scale.
4. Target the Right Audience with Behavioral Data
Instead of relying solely on traditional demographic targeting, use platforms like Meta (Facebook/Instagram) to track behavioral data. This ensures your ads reach people who are actively engaging with similar content.
5. Work Only with Qualified Leads
Avoid wasting resources by working with leads with the proper revenue and budget. For example, Seb recommends businesses making at least $5,000 monthly to ensure they can afford ads and agency services.
6. Leverage WhatsApp Marketing for Faster Engagement
If your audience is active on WhatsApp (especially in markets like the UK and UAE), implement automated messaging to stay at the top of mind and improve response rates.
7. Test Multiple Ad Formats for Better Results
Don’t assume video ads will always outperform images—test both to find what resonates best with your audience. A/B testing different creatives helps determine the most cost-effective approach.
8. Track and Optimize Your Marketing Funnel
Make data-driven decisions by tracking every touchpoint in your marketing funnel. Regularly review your ad performance, lead quality, and conversion rates to identify areas for improvement.
9. Commit to a Minimum 3-Month Testing Period
Scaling requires patience. Allocate at least three months for paid advertising to allow for proper testing, optimization, and scaling before expecting significant returns.
10. Book a Free Marketing Audit
Get expert insights on your marketing efforts by taking advantage of free audits offered by experts like Seb. A professional review of your website, email sequences, or ads can reveal crucial areas for improvement.
11. Simplify Your Offer for Better Results
A clear and concise offer converts better than a complex one. Focus on solving a specific problem for a defined audience to increase your marketing effectiveness.
12. Work with an Expert to Avoid Costly Mistakes
Hiring an agency like DBSS Digital saves time and money by eliminating the guesswork and leveraging proven strategies to generate leads and close sales faster.
Ready to Scale Your Business?
Start implementing these tips today to see measurable growth in your business. For expert guidance, book a free consultation with Seb Brantigan to discuss your marketing goals and automation needs.
